Partnering for Fundraising Success
In today’s competitive fundraising landscape, effective database management plays a critical role in helping nonprofit organizations achieve their goals. At TDC, we leverage advanced analytics to identify loyal donors and maximize each donor’s potential contribution, ensuring our clients secure their fair "share of wallet."
Our focus is on fostering donor loyalty through personalized engagement. By analyzing key metrics such as time to second gift, donor tenure, and mailing strategies post-acquisition, we tailor communication efforts to align with each donor’s preferences and behavior.
Fundraising is no longer solely about increasing response rates—profitability is equally important. Balancing return on investment with donor satisfaction is vital for sustainable success.
To meet these demands, TDC has developed cutting-edge tools and resources, including:
- Donor Controlled Mailing (DCM): Reducing costs through targeted mail strategies.
- Chronic Non-Responder Modeling: Identifying low-prospect donors to optimize prospecting budgets.
- Loyalty Analytics: Insights like net lifetime value, ROI analysis, and gains modeling to enhance donor retention and reduce mail volume for house donors.
The new paradigm prioritizes bottom-line profitability over simply growing house file sizes. To support this shift, TDC has created hundreds of OLAP (Online Analytical Processing) reports and tools, enabling clients to uncover actionable patterns in donor behavior.
Recognizing the growing importance of online fundraising, TDC is also developing a suite of innovative e-fundraising solutions. Combined with our commitment to exceptional customer service, we help clients achieve better returns with less frustration.
If you’re tired of hearing that your ideas don’t fit "best practices" or waiting for the next software release, TDC is the partner you need. Together, we’ll break new ground in fundraising success.